Editors' notes
The guarantee ledger — four things 'lifetime' means, read across seventeen makers
Before paying a premium for the word lifetime, read which of the four species the page actually signs; if you want to own one object whose guarantee answers ordinary wear, the cheapest ticket on this ledger is a guaranteed merino sock, and the most complete promise is the luggage guarantee that covers even the airline's damage.
Best for The buyer about to pay a premium for the word lifetime, who has not yet read the page behind it.
Primary-source research Verified: Aug 3, 2026 3 min read